The Multi-tasking myth


1Rogers, R. & Monsell, S. (1995). The costs of a predictable switch between simple cognitive tasks. Journal of Experimental Psychology: General, 124, 207-231.

2Rubinstein, Joshua S.; Meyer, David E.; Evans, Jeffrey E. (2001). Executive Control of Cognitive Processes in Task Switching. Journal of Experimental Psychology: Human Perception and Performance, 27(4), 763-797.

Multitasking May Not Mean Higher Productivity. (2009). Talk of the Nation, National Public Radio. Found online at


Sheets market Opportunity

Industry Overview

Home textiles is $19.44 billion in annual retail sales (2013)

Sheets are generally the first item purchased when shoppers buy home textiles. Because of style and fashion, the next purchase is generally a coordinated comforter, duvet or quilt. Blankets, decorative pillows, rugs, throws, curtains, pillows and mattress pads — all coordinate with sheets.

textiles market