Nisolo Shoes


read more about the company here and here and here

interview with CEO Patrick Woodyard

Ted X talk

Film: True Cost Andrew Morgan

product has to compete with the best
recruitment: passion with purpose
advisors: humility, reached out to 100 people. Email list – start to add value. Going deep with a core set
challenge: alignment, cash flow
5 things we are focussed on this quarter
Objectives and Key results OKRs
people are most important, focus (cannot do it all)
READ: essentialism – george mcquen


Job interviews – from the other side

Some references:

How To Tell A Job Candidate ‘No Thanks’

Rejecting Candidates: What should an employer tell a candidate who is not selected for the position?

How Do You Tell Someone They Didn’t Get The Job?

Honesty is the Best Policy: Tell Candidates Why They didn’t Get the Job

A good approach? identify an area important to the business that the selected candidate is strong in and the rejected candidate lacks. Share this as soon as the decision is made so that there in no unnecessary wait. Be polite and empathetic in the email, and be brief. This will never be a pleasant task.

From Yotpo’s CEO

The only way to scale is to improve hiring while simultaneously retaining your best people. You can consistently hire top talent, but it’s impossible to build a good, long-lasting company when the bucket is leaky, and you’re losing good people all the time.

The way we measure this is employee churn (e-churn = the number of people who voluntarily left the company/the number of total employees). Our goal is to keep this metric really low.

A lot of companies put all the emphasis on recruitment and hiring. Hiring the best people is just one part of the equation, you need to also keep the best people and let them grow inside the company.

ref: How To Spot The Bot: An Interview With Yotpo’s CEO Tomer Tagrin

Content generation + upsell
onsite display
marketing + social push

Capital Vs Labor – Yanis Varoufakis

Capital and labor no longer struggle against each other – his take on Open Book Management (?) to research further

10:54 At the level of the enterprise, imagine a capital market, where you earn capital as you work, and where your capital follows you from one job to another, from one company to another, and the company —whichever one you happen to work at at that time — is solely owned by those who happen to work in it at that moment. Then all income stems from capital, from profits, and the very concept of wage labor becomes obsolete. No more separation between those who own but do not work in the company and those who work but do not own the company; no more tug-of-war between capital and labor; no great gap between investment and saving; indeed, no towering twin peaks.

Petaluma loves Ukulele

Petaluma loves the ukulele

  • In 2005, Mike Upton, the founder of the Petaluma-based company Kala Brand Music, sensed the start of something great.
  • Upton left Hohner that year after the company moved and borrowed $70,000 from his father to create Kala Brand Music, which specializes in producing and selling ukuleles.
  • He’s spent the past 11 years developing the perfect ukulele as the company continues to expand.
  • In 2015, Kala Brand Music saw more than $20 million in sales, with an estimated 500,000 musical instruments sold across the globe, he said.
  • The company grew 11 percent last year, with an expected 25 percent growth in 2016, he said.

Tower Paddle Boards – words of wisdom

For Tower Paddle Boards, Shark Tank Was Just A Pit Stop On The Road To A Big Brand

There are three types of innovation.

  1. The first is product innovation, which Aartsol describes as the riskiest and toughest.
  2. distribution
  3. marketing innovation: Your customer experience becomes much more important. It’s got to be so over the top that customers will tell their friends

Aarstol’s intuition about his brand also extends well beyond what his Shark Tank success proved. He describes his company as “an online marketing agency that owns a surf brand” and a player in a constantly evolving field. So he says he is always trying to reinvent what they’re doing and ultimately he wants to build a brand that accommodates that flexibility. He holds Richard Branson’s Virgin group of companies as a model and is building his brand to embody the beach lifestyle in many different categories. Flip flops, sunglasses, bikes, surf boards, and other adventure sports are among the 25 companies he has planned for Tower. His goal, to roll out 2-3 companies each year, seems do-able given that they’re all based on the same business model and leverage Tower’s existing strong partnerships with Amazon and daily deals site Woot.