Small business?

“If you think that being small means you can’t have an impact, try going to bed with a mosquito!”
–Anita Roddick, Founder, The Body Shop


Travel: write or photograph?

ref: For creating travel memories, Russell Banks prefers words to images

When we are dislocated, not relocated, we think new thoughts, deal with unbidden strange emotions, reflect on our past in a freshened way, from a new perspective.

Enjoyed this on PBSNewhour last night – although I feel both have their unique place (photography and writing)


The Republic Of Tea

The Republic Of Tea Could Be Worth $125M, But Its Exec Is Still Not Selling

Rubin has been told other specialty tea companies are selling for more than five times revenue, so the Republic of Tea, which topped $25 million in revenue in 2015, could be worth as much as $125 million. But he says he’s not interested in selling. An effusive 66-year-old, he recently doubled down on keeping his company independent, executing a plan to turn over the reins to his son Todd, 35. “I wanted this not only to remain a family business but also a generational business,” says Ron, who has started a new venture, a Sonoma winery, and says he considers himself a “zentrepreneur,” explaining, “An entrepreneur creates a business; a zentrepreneur creates a business and a life.”

  • Purchased in 1994
  • Promoted the complex and artisanal characteristics of tea as if it were wine.
  • No interest in international growth
  • Stayed in the specialty universe: 10,000 domestic channels
  • Skepticism of growth is rooted in his aversion to debt
  • Decided to remain debt-free and expand from sale

Job interviews – from the other side

Some references:

How To Tell A Job Candidate ‘No Thanks’

Rejecting Candidates: What should an employer tell a candidate who is not selected for the position?

How Do You Tell Someone They Didn’t Get The Job?

Honesty is the Best Policy: Tell Candidates Why They didn’t Get the Job

A good approach? identify an area important to the business that the selected candidate is strong in and the rejected candidate lacks. Share this as soon as the decision is made so that there in no unnecessary wait. Be polite and empathetic in the email, and be brief. This will never be a pleasant task.

Deconstructing WP theme Twentysixteen

An attempt to understand Wordpress by understanding their flagship theme

Even after some tries I was unable to find the “default” fonts used in the WordPress theme 2016 for body and headers. It would be nice to know this quickly from the customizer. The below doesn’t give any helpful information. Screen Shot 2016-07-09 at 12.48.23 PM

Found the information here: Review of WP 2016. Turns out it’s Montserrat for the Headings and Merriweather for body textMerriweather was designed to be a text face that is pleasant to read on screens. Montserrat‘s inspiration are the old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat.

Feature details on WP Twentysixteen theme here also a similar question was asked here

another one here

The Multi-tasking myth


1Rogers, R. & Monsell, S. (1995). The costs of a predictable switch between simple cognitive tasks. Journal of Experimental Psychology: General, 124, 207-231.

2Rubinstein, Joshua S.; Meyer, David E.; Evans, Jeffrey E. (2001). Executive Control of Cognitive Processes in Task Switching. Journal of Experimental Psychology: Human Perception and Performance, 27(4), 763-797.

Multitasking May Not Mean Higher Productivity. (2009). Talk of the Nation, National Public Radio. Found online at

Which typeface (font?) to use and why

The 10 Most Popular Web Fonts of 2015

Ref: Choosing the right font

Contrast Ratio: Formula W3C

Email constraints:
Mailchimp says
from Bloomberg
Jan Constantin – Smashing mag
** StyleCampaign

Type+Place: Type Inspired by India
from Wanderlust Designer: On Typography

from Case Study – Analyzing Web Font Performance

Core web fonts

10 Web Design Tools to Discover Beautiful Fonts for Your Next Project

21 Stunning Serif Fonts for the Modern Website

One Kings Lane
Oribe – for headings