Measurement drive marketing

Top 5 debugging tools for Google Analytics and Google Tag Manager

Beginners guide to Google Tag Manager

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The Republic Of Tea

The Republic Of Tea Could Be Worth $125M, But Its Exec Is Still Not Selling

Rubin has been told other specialty tea companies are selling for more than five times revenue, so the Republic of Tea, which topped $25 million in revenue in 2015, could be worth as much as $125 million. But he says he’s not interested in selling. An effusive 66-year-old, he recently doubled down on keeping his company independent, executing a plan to turn over the reins to his son Todd, 35. “I wanted this not only to remain a family business but also a generational business,” says Ron, who has started a new venture, a Sonoma winery, and says he considers himself a “zentrepreneur,” explaining, “An entrepreneur creates a business; a zentrepreneur creates a business and a life.”

  • Purchased in 1994
  • Promoted the complex and artisanal characteristics of tea as if it were wine.
  • No interest in international growth
  • Stayed in the specialty universe: 10,000 domestic channels
  • Skepticism of growth is rooted in his aversion to debt
  • Decided to remain debt-free and expand from sale

Job interviews – from the other side

Some references:

How To Tell A Job Candidate ‘No Thanks’

Rejecting Candidates: What should an employer tell a candidate who is not selected for the position?

How Do You Tell Someone They Didn’t Get The Job?

Honesty is the Best Policy: Tell Candidates Why They didn’t Get the Job

A good approach? identify an area important to the business that the selected candidate is strong in and the rejected candidate lacks. Share this as soon as the decision is made so that there in no unnecessary wait. Be polite and empathetic in the email, and be brief. This will never be a pleasant task.

Deconstructing WP theme Twentysixteen

An attempt to understand Wordpress by understanding their flagship theme

Even after some tries I was unable to find the “default” fonts used in the WordPress theme 2016 for body and headers. It would be nice to know this quickly from the customizer. The below doesn’t give any helpful information. Screen Shot 2016-07-09 at 12.48.23 PM

Found the information here: Review of WP 2016. Turns out it’s Montserrat for the Headings and Merriweather for body textMerriweather was designed to be a text face that is pleasant to read on screens. Montserrat‘s inspiration are the old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat.

Feature details on WP Twentysixteen theme here also a similar question was asked here

another one here

Which typeface (font?) to use and why

The 10 Most Popular Web Fonts of 2015

Ref: Choosing the right font

Contrast Ratio: Formula W3C

Email constraints:
Mailchimp says
from Bloomberg
Jan Constantin – Smashing mag
** StyleCampaign

Type+Place: Type Inspired by India
from Wanderlust Designer: On Typography

from keycdn.com Case Study – Analyzing Web Font Performance

Core web fonts

10 Web Design Tools to Discover Beautiful Fonts for Your Next Project

21 Stunning Serif Fonts for the Modern Website

Examples:
One Kings Lane
Oribe – for headings
www.etsy.com

From Yotpo’s CEO

The only way to scale is to improve hiring while simultaneously retaining your best people. You can consistently hire top talent, but it’s impossible to build a good, long-lasting company when the bucket is leaky, and you’re losing good people all the time.

The way we measure this is employee churn (e-churn = the number of people who voluntarily left the company/the number of total employees). Our goal is to keep this metric really low.

A lot of companies put all the emphasis on recruitment and hiring. Hiring the best people is just one part of the equation, you need to also keep the best people and let them grow inside the company.

ref: How To Spot The Bot: An Interview With Yotpo’s CEO Tomer Tagrin

YOTPO:
Content generation + upsell
onsite display
marketing + social push
SEO
Retention

Lead generation framework

WORK IN PROGRESS
Last updated 6/10/16

Growing a business = nurturing existing customers + Finding new customers

Nurturing existing customers: servicing them + getting referrals from them + motivating them to make repeat purchases + increasing AOS

Finding new customers = Generating Leads + converting them to customers.

Here I talk about the work we are doing towards Finding new customers. After some basic research we decided to go with Optinmonster (XX put ref link here).  We got this all working and went live on 5/23/16.

Let’s start with the results:

Date: 6/10/16

Screen Shot 2016-06-10 at 8.10.16 PM.png

so the split test is doing much better – 4.91% vs 2.67%. Sample size, >1000, looks pretty good too. I will go ahead and make the winner the primary and it will be our new baseline. The 2 versions we split tested are below. Fairly simple and boring looking with an offer for a free gift mentioned in the split test.

Screen Shot 2016-06-10 at 8.08.40 PM
Version 1 FINAL
Screen Shot 2016-06-10 at 8.09.05 PM
Highlight Offer

Capital Vs Labor – Yanis Varoufakis

Capital and labor no longer struggle against each other – his take on Open Book Management (?) to research further

10:54 At the level of the enterprise, imagine a capital market, where you earn capital as you work, and where your capital follows you from one job to another, from one company to another, and the company —whichever one you happen to work at at that time — is solely owned by those who happen to work in it at that moment. Then all income stems from capital, from profits, and the very concept of wage labor becomes obsolete. No more separation between those who own but do not work in the company and those who work but do not own the company; no more tug-of-war between capital and labor; no great gap between investment and saving; indeed, no towering twin peaks.

Petaluma loves Ukulele

Petaluma loves the ukulele

  • In 2005, Mike Upton, the founder of the Petaluma-based company Kala Brand Music, sensed the start of something great.
  • Upton left Hohner that year after the company moved and borrowed $70,000 from his father to create Kala Brand Music, which specializes in producing and selling ukuleles.
  • He’s spent the past 11 years developing the perfect ukulele as the company continues to expand.
  • In 2015, Kala Brand Music saw more than $20 million in sales, with an estimated 500,000 musical instruments sold across the globe, he said.
  • The company grew 11 percent last year, with an expected 25 percent growth in 2016, he said.