From Yotpo’s CEO

The only way to scale is to improve hiring while simultaneously retaining your best people. You can consistently hire top talent, but it’s impossible to build a good, long-lasting company when the bucket is leaky, and you’re losing good people all the time.

The way we measure this is employee churn (e-churn = the number of people who voluntarily left the company/the number of total employees). Our goal is to keep this metric really low.

A lot of companies put all the emphasis on recruitment and hiring. Hiring the best people is just one part of the equation, you need to also keep the best people and let them grow inside the company.

ref: How To Spot The Bot: An Interview With Yotpo’s CEO Tomer Tagrin

YOTPO:
Content generation + upsell
onsite display
marketing + social push
SEO
Retention

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