Lead generation framework

Last updated 6/10/16

Growing a business = nurturing existing customers + Finding new customers

Nurturing existing customers: servicing them + getting referrals from them + motivating them to make repeat purchases + increasing AOS

Finding new customers = Generating Leads + converting them to customers.

Here I talk about the work we are doing towards Finding new customers. After some basic research we decided to go with Optinmonster (XX put ref link here).  We got this all working and went live on 5/23/16.

Let’s start with the results:

Date: 6/10/16

Screen Shot 2016-06-10 at 8.10.16 PM.png

so the split test is doing much better – 4.91% vs 2.67%. Sample size, >1000, looks pretty good too. I will go ahead and make the winner the primary and it will be our new baseline. The 2 versions we split tested are below. Fairly simple and boring looking with an offer for a free gift mentioned in the split test.

Screen Shot 2016-06-10 at 8.08.40 PM
Version 1 FINAL
Screen Shot 2016-06-10 at 8.09.05 PM
Highlight Offer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s