WORK IN PROGRESS
Last updated 6/10/16
Growing a business = nurturing existing customers + Finding new customers
Nurturing existing customers: servicing them + getting referrals from them + motivating them to make repeat purchases + increasing AOS
Finding new customers = Generating Leads + converting them to customers.
Here I talk about the work we are doing towards Finding new customers. After some basic research we decided to go with Optinmonster (XX put ref link here). We got this all working and went live on 5/23/16.
Let’s start with the results:
so the split test is doing much better – 4.91% vs 2.67%. Sample size, >1000, looks pretty good too. I will go ahead and make the winner the primary and it will be our new baseline. The 2 versions we split tested are below. Fairly simple and boring looking with an offer for a free gift mentioned in the split test.