Instagram – what’s the big deal

How to build your brand on Instagram

  1. Brand identity: people should know what you are about and why they should follow you in one quick glance
    1. What is the competition doing
    2. choose 3 adjectives to define your brand identify. Before posting ask if posting is aligned with identity
    3. identify buckets
    4. solidify your tag line
  2. Create content
  3. Promote
    1. If relevant, tag other artist personalities or brands in your photos.
    2. contests – integrate into full marketing  strategy, partnership with influences and/or vendors
    3. surprise and delight

Tools: Tag for


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