pInterest story

Some more research findings on pInterest:

80% women

Typical user: women, educated, mobile users, affluent

Referral traffic summary on our site (last 6 months)
. pInterest traffic is higher but FB converts higher (3% vs 0.70%)
. no conversions from mobile (need to make our presence mobile friendly)
. desktop majority/ Tablets second

Top pinned categories
. Food and drink (20%)
. DIY and crafts (12%)
. Home decor (11%) << we fall here

Boards for inspiration quotes, humor always popular

Best Time to Pin 10 am to 4pm 11pm to 1am

Top pinned domain Etsy

Good pInterest presence: Lowes, REI, Martha Steward

Best practice for re-pinnable content
. taller images/ good quality
. long text descriptions
. optimize text (think of it as a marketing channel)
. Rich pins/ Hashtags
. Group boards
. make site pInterest friendly

Further study:


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